The Relationship Between Nollywood’s Themes of Diabolism and Crime and Africans’ Perception of Nigeria’s Image (73716)

Session Information: Film Studies
Session Chair: Emmanuel Ufuophu-Biri

Thursday, 21 September 2023 12:15
Session: Session 2
Room: Eixample
Presentation Type:Oral Presentation

All presentation times are UTC + 2 (Europe/Madrid)

The Nigerian movie industry, known as Nollywood, is the second largest movie industry in the world, coming after Bollywood. In revenue generation, Nollywood is third after Hollywood and Bollywood. Nollywood produces an average of 2,800 movies annually, while Hollywood and Bollywood produce about 449 and 1,000 films yearly. A significant proportion of Nollywood’s content portrays excessive diabolism and crime, which has continued to generate discontent. Some people regard the diabolism and crime themes as a true reflection of Nigeria’s image and as being synonymous with Nigeria’s image. The study thus explored the relationship between diabolism and crime themes and Africans’ perception of the Nigerian image. The study used descriptive and correlation designs. It covered West Africa, East Africa and Southern African countries. We adopted a multi-stage sampling technique. We adopted the cultivation theory. The findings showed 89.5% and 86.6% of respondents believed Nigerian movies contained excessive diabolism and crime. The study found a significant relationship between diabolism, crime themes, and Africans’ perception of Nigeria’s image. Therefore, we recommend that the National Film and Census Board properly orient movie industry players on how to use movies to boost Nigeria rather than Nigeria negatively the nation’s image.

Emmanuel Ufuophu-Biri, Delta State Polytechnic, Otefe-Oghara & Delta State University, Nigeria

About the Presenter(s)
Professor Emmanuel Ufuophu-Biri is a University Professor/Principal Lecturer at Delta State Polytechnic, Otefe-Oghara and Delta State University, Abraka in Nigeria

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Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00