Exploring Online Memes as Pedagogical Tools in Health Knowledge and Behaviour (74337)

Session Information: Visual Culture
Session Chair: Heitor Alvelos

Friday, 22 September 2023 16:00
Session: Session 4
Room: Gracia
Presentation Type:Workshop Presentation

All presentation times are UTC + 2 (Europe/Madrid)

This workshop is a rapid, intuitive, exploratory session around the following briefing: create a meme that displays understandable health-related content. The workshop addresses current scientific mistrust - partly due to a chasm between hermetic authoritative discourse, and the allure of subjective skepticism. Online disinformation has been a main contributive factor in this phenomenon, particularly during the recent pandemic: often critical of scientific reliability, often using crude humour and irony - but always direct, impactful, accessible. We therefore argue that health experts and policy-makers may benefit from communicating beyond formal discourse, adopting online semantics and aesthetics as tools for a pedagogy with skeptical demographics.

Participants will produce memes that explore the unlikely merging of reliable scientific information and delirious online semantics. We will access a range of visual content (sourced from online meme communities and meme generator apps) to be captioned with statements created on the spot. Images will be printed, and captions can be handwritten. Collage is encouraged. This revisitation of tangible, material processes goes against expectations that memes have an exclusively digital existence, thus opening new possibilities for hybrid discourse and outcomes. Lastly, the group will reflect on the pedagogical applicability of the outcomes in design classrooms, online communities, and public campaigns.

The output will be a collection of large-size, low-resolution printed/handwritten memes. These may become source material for future exhibiting as part of ongoing archives on the employment of memes as humorous pedagogical tools, accessible infographics, and data visualisation devices.

Heitor Alvelos, ID+ & University of Porto, Portugal
Jorge Pereira, ID+ & Polytechnic University of Cávado and Ave, Portugal

About the Presenter(s)
Professor Heitor Alvelos is a University Assistant Professor/Lecturer at University of Porto in Portugal

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Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00