It’s Always Been There: Online Memes as a Current Variation of Traditional Editorial Satire (73320)

Session Information: Visual Culture
Session Chair: Heitor Alvelos

Friday, 22 September 2023 16:50
Session: Session 4
Room: Gracia
Presentation Type:Oral Presentation

All presentation times are UTC + 2 (Europe/Madrid)

This paper argues that, despite their novelty as an online, participatory phenomenon, memes can be regarded and understood in the tradition of satire.
By identifying recurring components of satire – traditionally a key component of printed media, as caricature, cartoons and editorial narratives, a literature review analyses recurring approaches and developments, as media themselves evolve. Furthermore, a comparison of specimens, both printed and online, reveal similarities in communication strategies employed by both traditional satire and memes.
In this way, we aim to unpick the prevailing narrative on social media as a brand new phenomenon, devoid of historical parallel in terms of aesthetics, semantics, and circulation. While acknowledging the speed of circulation and omnipresence of memes as an unprecedented phenomenon, we argue that their semiotic premises reveal a continuity, rather than a contrast, with prior editorial content. The core distinction, however, resides in the collapse of traditional editorial channels and agendas, whereby the prior model of content production versus consumption is now replaced with an ongoing, self-referential and self-perpetuating online dialogue.

Marta Fernandes, Polytechnic Institute of Porto, Portugal
Heitor Alvelos, Faculty of Fine Arts - University of Oporto, Portugal
Pedro Paulo, Polytechnic Institute of Oporto, Portugal

About the Presenter(s)
Dr Marta Fernandes is a University Assistant Professor/Lecturer at Polytechnic Institute of Porto in Portugal

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Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00